Thursday, 16 January 2014

Devil Due Marketing Strategy

New horror movie for January Devils Due has come out with a YouTube hit called Devil Baby Attack. This follows the same media attention as the other horror movie Carrie using a public experiment to drum up attention. This new video features a baby in a remote controlled pram driving around New York and scaring the public.

This becoming an online trending topic this is highly beneficial to the films marketing department as much more people will view the viral video through numerous social media sites. The whole idea of a baby in a pram comes from the plot of a devil baby being born to a newly married couple, which they then realise something is not right with the baby. This video has already become viral hitting 20,820,000 views on YouTube being out a day, the film is to be released on Friday the 17th with the high percentage of views from this viral video Devils Due is expected to well on its release date.

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