Marketing

Marketing a film has changed over the past few decades with advancing tech technologies such as internet accessibility becoming available on many devices. Well established production companies will spend millions to get their films noticed by the public, most recently like the up and coming sequel of Chucky which featured a life size doll running around pranking people of the public. This kind of marketing is beneficial if it is to go viral over YouTube which in this case it did getting this being our film would be marketed on many different platforms. Our film company Logtlight productions does not have the financial backing as other Hollywood films which make millions each film, so to act on this other forms of marketing will be taken up to get the public aware of our production.  

The first way would be through Social Media sites as Facebook and Twitter. Every major film that is released will now establish some kind of social media site to get the ball rolling in informing the public about the film. Getting a social media site to go viral receiving millions of likes will bring future business to that film company with future releases. A social media site such as Twitter can create more awareness of that production through the use of Hash tag. With people using a hash tag in a tweet with the films name can get the film trending around the world. An example of this would be the film sharknado, once the trailer was released on YouTube the ball started to roll, people only became aware of this film through hash tags trending about the film. This is most defiantly a positive to anyone who uses it to promote their film as it lets people know your film by sharing links such as a trailer on a social media site. Another example through twitter would be staying in contact of fans, this can be highly beneficial too by asking for fans feedback on a trailer that you may post. Having responses to this can enhance your film by using critics to better your film. Our film will use such social media sites as these to help promote the film and also the film company. The last way of marketing our film will be through the use of YouTube, free to use this ideal as it cuts down costs to promote the film through a trailer online. Being a small film company the finances would not cover alternative ways to show the trailer e.g. TV or in Cinemas. As well as the trailer our company could produce a public stunt which could go viral giving our channel millions of views broadening our market position in the horror film market.